John Kerr
Marketing and Communications Executive with over two decades of experience shaping and directing the identity of leading brands.
- Role
- Senior Manager of Brand Strategy and Development at GuideWell
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About John Kerr
Throughout my career in marketing and communications, my leadership has been essential to the success of renowned companies as brand equity has reached new heights. In leveraging a holistic approach to brand development and management, I have shown the repeated ability to maximize the impact of messaging and campaigns across all outlets. To date, I have delivered results that ensure business goals are fulfilled, vital to companies remaining viable and leaders within their respective sectors.
Experience
Senior Manager of Brand Strategy and Development
Sep 2015 — Present · Jacksonville, FL, US
I provide oversight for Florida Blue and Guidewell brands, as well as corresponding entities, leading marketing efforts that drive customer acquisition, conversion, and retention. I perform research on the company to understand current brand perception, with knowledge shaping short and long-range planning. Additionally, I apply thought leadership and governance to maximize impact across all channels and platforms. I guide the marketing team, based on existing business goals, integrating progressive processes to produce cohesive, coherent, and consistent branding.• Manage brand architecture with the portfolio of brands experiencing exponential growth, which involves positioning, value propositioning, brand experience, identity, naming, and environmental branding.• With senior leadership and business owners, align current branding with the overall vision, with targets being reached or surpassed.• Account for industry trends, consumer insights, and competitor analysis while directing marketing efforts that promote new products and services.• Established the enterprise-level Master Brand strategy that has provided a comprehensive approach to brand name and product promotion.• Integral to the launch of a new Commercial Health Insurance having developed the corporate brand strategy.• Led the repositioning of the Medicare business unit\'s brand value via a progressive positioning strategy that stimulated increased awareness and enrollment through cohesive marketing and creative campaign management.
Education
University of North Florida
BFA, Graphic Design
1991 — 1994
Skills
- Photography
- Brand Development
- Press Releases
- Television
- Corporate Identity
- Online Advertising
- Management
- Direct Mail
- Copywriting
- Web Design
- Project Management
- Adobe Creative Suite
- Blogging
- Marketing
- Art Direction
- Newsletters
- Online Marketing
- Integrated Marketing
- Brochures
- Direct Marketing
- Digital Marketing
- Event Management
- Email Marketing
- Social Networking
- Social Media Marketing
- Marketing Communications
- Dreamweaver
- Illustrator
- Corporate Communications
- Photoshop
- SEO
- Quarkxpress
- Wordpress
- Graphics
- Market Research
- Public Relations
- Media Relations
- Corporate Branding
- Social Media
- Strategy
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