John Jaxheimer

About John Jaxheimer

A creative leader with 20+ years of experience developing original content, campaigns and experiences for some of the world’s most influential brands from every category and across all mediums. I’ve built and scaled creative brand marketing teams, launched digital platforms, and developed creative marketing and media solutions with budgets ranging from under $100K to over $100M. Industry-leading brands and agencies who I\'ve provided guidance to include Blade, Budweiser, Chevy, Coca-Cola, Covergirl, Credit Suisse, Diageo, DirecTV, ESPN, FOX Sports, Gatorade, Grey, HBO, Infusion, Jacksonville Jaguars, Lexus, Marriott International, Mars, MetLife, NBC, Nissan, Pepsi, Pepperidge Farm, Ralph Lauren, Rēvo, Rolling Stone, Southwest, Sports Illustrated, Stella Artois, Sunglass Hut, TWC, and Woolrich.Having spent time on both the brand and agency sides of the table, I have a unique perspective and understanding of the constantly evolving media landscape. I\'m relentlessly eager to collaborate with and inspire talented teams to help brands find new, meaningful ways to engage with their audiences and be included in the cultural dialogue.PORTFOLIO: Creative Direction, Content Development and Direction (TV, Digital, Film/Video, Print, OOH), Branded Content, Digital Media, Social Media, Creative Strategy, Multi-Platform Campaign Development, Mobile and Web Platform Development, UI/UX, Creative Marketing, Brand Design, Media and Brand Partnerships, Emerging Technologies (AR, VR, MR, and Generative Ai), Brand Marketing, Experiential Marketing, Environmental Design, Experience Design, Team Leader and Collaborator.

Experience

1. VP, Creative

   Marriott International

   Apr 2023 — Present · NY, US

   Leading the in-house agency responsible for creating impactful campaigns and creative assets that elevate, differentiate and drive affinity for Marriott International’s global portfolio of 30+ brands and Bonvoy loyalty program. As a member of Marriott\'s Ai Studio, exploring opportunities to leverage Generative Ai for content generation across image and motion creation, automation, and scalability.

Education

• University of Oregon

  BA, Art HIstory

  1994 — 1998

• SVA, Pratt

  Continuing Education

Skills

• Advertising
• Magazines
• Digital Media
• Interactive Marketing
• Content Strategy
• Typography
• Copywriting
• Online Advertising
• Indesign
• Corporate Branding
• Photography
• Brand Development
• Integrated Marketing
• New Media
• Creative Strategy
• Social Media Marketing
• Marketing
• Creative Direction
• Digital Strategy
• Adobe Creative Suite
• Relationship Marketing
• Publishing
• Art Direction