John J. Kavanagh

Market Manager @The Boston Beer Company

New Smyrna Beach, FL, US

Develop and execute strategy to drive BBC sales volume and market goals in Volusia and Flagler Counties for the leader in the Craft Beer segment, brewing and marketing a portfolio of beers focused on quality ingredients and brewing techniques. • Work closely with the wholesaler in the two-county market to increase the availability and visibility of the BBC portfolio in the market while collaborating with the On- and Off-Premise national Account Teams to drive national programs to the account level. • Implement solutions-based selling to drive sales of the complete BBC portfolio including the Samuel Adams and Dogfish Head brand families, as well as Truly Hard Seltzer, Twisted Tea Hard Iced Tea, Angry Orchard Hard Cider and several others. • Establish rapport with the wholesaler’s management team to instill commitment and enthusiasm for high performance; successfully organize and deliver the tactical plan which includes volume, distribution, visibility, and programming goals. • Manage beer and point-of-sale (POS) inventory needs for the wholesaler network and the BBC Operations team • Call on core accounts to grow current business and identify new account opportunities to generate incremental volume; build productive relationships with key decision makers at key retail accounts. • Analyze BBC sales data including sales trends, opportunity gaps, customers, competitive activities, and BBC/wholesaler activities, and utilize IRI, PowerBI, and other data sources to evaluate business and make recommendations to retailers, BBC and wholesaler.

University of Central Florida

BS, Hospitality Management