John Iacoviello
Director, Market Insights @L.E.K. Consulting
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WORK HISTORY
Director, Market Insights @L.E.K. Consulting
L.E.K is a strategic management consulting company with experience and expertise in applying sophisticated analytics to devise solutions to complex issues. The firm has over over 900 professionals in 20 offices across Europe, North America and Asia Pacific.Responsible for overseeing all primary research functions and activities conducted by case teams within the US Region. Provide guidance on the design and execution of various research methods, selection of external vendor resources, and use of advanced statistical models. Support the company\'s B2B and B2C research initiatives across all practice areas and industry sectors, spanning both domestic US and international engagements.Implementation of \"best practices\" methods and procedures employed by the marketing research industry, and development of knowledge transfer and training materials to promote company-wide use by consulting staff.
EDUCATION
Hofstra University
Ph.D., Applied Psychology
Boston University
BA, Psychology
SKILLS
ABOUT JOHN IACOVIELLO
Research professional with demonstrated abilities in the management of large-scale domestic and international research initiatives requiring primary and secondary data sources. Expertise in using strategic marketing intelligence to enable successful business planning decisions and inform business forecasts. Experienced manager of project and technical support staff representing various disciplines. Effective communicator and presenter of technical marketing and business planning information.Specialties: Advanced Analytical Techniques:• Segmentation analysis• Predictive models• Conjoint/discrete choice analyses• Price sensitivity, demand and sales forecasting• New product evaluations• Customer loyalty and valueLife Sciences/Healthcare Therapeutic Areas:• Cardiovascular & Circulatory• Autoimmune & Inflammation• CNS & Mental Health• Metabolic & Endocrinology• Respiratory & Pulmonary• GI & Digestive Systems• Renal & Kidney• Neoplasm & Chronic Pain
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