John Holdridge

About John Holdridge

Results-driven media and advertising executive with 25+ years of experience leading high-performing sales organizations across national and local in-home and out-of-home media platforms, including broadcasting, syndication, cable, OTT streaming, and print. Expert in driving revenue growth, launching top-tier content, and forging long-standing partnerships with major broadcast groups and brand advertisers. Proven track record of building and restructuring sales teams, securing multimillion-dollar contracts, managing $100M+ revenue portfolios, and maintaining market leadership. Deep knowledge of market dynamics, content distribution, and cross-platform monetization. Known for successfully navigating mergers, transforming underperforming regions, and sustaining category leadership in a competitive media landscape. Skilled in cross-platform monetization, content launches, and navigating complex mergers.

Experience

1. Us Head of Sales (Consultant Advisor)

   Lookatmedia

   Jan 2024 — Present

   Advising an emerging PR and Media SaaS platform on strategic entry and expansion within the U.S. market.Supporting go-to-market planning, sales structure development, and partnership targeting across broadcast and digital media.Leveraging senior relationships with media executives to open enterprise-level sales conversations and potential pilot programs.Collaborating with founding team on investor positioning and pitch narrative for prospective U.S-based capital partners.

Education

• UCLA Extension

  RADIO, TELEVISION, FILM

• Georgia Southern University

  RADIO, TELEVISION, FILM

• UCLA Extension

  Arts, Entertainment, and Media Management

Skills

• New Media
• Digital Media
• Film Production
• Social Media
• Final Cut Pro
• Video
• Social Media Marketing
• Film
• Video Production
• Entertainment
• Broadcast
• Television
• Advertising
• Post Production
• Facebook