John Hernandez
Marketing I Social Impact I Operations | Bachelor of Applied Science (B.A.Sc.)
- Role
- Regional Marketing and Community Outreach Manager at DTLR, Inc.
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About John Hernandez
Accomplished Social Impact Leader with expertise in global strategy development…
Experience
Regional Marketing and Community Outreach Manager
Jan 2025 — Present · Baltimore, MD, US
I collaborate with retail operations teams to execute in-store marketing campaigns that enhance customer engagement and ensure brand consistency across urban retail locations. By monitoring and analyzing sales performance metrics, I leverage data insights to assess marketing effectiveness and inform strategic adjustments for improved ROI. I manage and approve budgets for local marketing initiatives, ensuring fiscal responsibility while maximizing campaign impact in targeted urban markets. Conducting key market visits, I gather insights and perform competitor analyses to refine marketing strategies and align with regional consumer preferences. I design culturally resonant marketing campaigns that celebrate local community values, strengthening brand relevance and fostering customer loyalty. Collaborating on co-branded marketing efforts, I align retailer and brand strengths to expand reach and drive sales in the urban footwear market. Additionally, I coordinate product launches and promotional campaigns with brand partners, ensuring timely execution and maximizing visibility across retail channels. I lead community outreach campaigns that engage local organizations and residents, fostering positive relationships and enhancing brand presence within the community.
Education
Saint Joseph's University
Bachelor of Applied Science (B.A.Sc.), Pre-Law Studies
2010 — 2012
Community College of Philadelphia
Associate's degree, Legal Assistant/Paralegal
2007 — 2010
Skills
- Merchandising
- Customer Experience
- Employee Recognition
- Visual Merchandising
- Retail
- Sales Operations
- Customer Service
- Sales Management
- Talent Management
- Employee Engagement
- Marketing
- Performance Management
- Bilingual Communications
- Team Building
- Management
- Profit
- Inventory Management
- Sales
- Inventory Control
- Apparel
- Store Management
- Leadership
- Organizational Culture
- Community Outreach
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.