John Hernandez

About John Hernandez

Sports marketing executive experienced in global sports business development, sponsorship…

Experience

1. Managing Director

   Agency Athlete

   Jan 2005 — Present · New York, NY, US

   Sports marketing firm provides management, marketing and consultancy services for athletes, brands, and properties Lead core functional initiatives focused on business and sports marketing consulting, business development, sponsorship marketing, licensing, athlete management and strategic deal structuring Drive business objectives that influence new business partnerships and deals valued in the millions Track record of closing new business and leading year-over-year revenue growth for the agency services Manage the sponsorship sales process through the development of sales collateral, prospecting, identifying new business opportunities, securing sponsorship partners and activation marketing plans for our clients Engage with business owners to provide management consulting services on a wide range of sports marketing, NIL, sponsorships, influencer marketing, fantasy sports, and business development initiatives Provide business consulting services to optimize client operations, create opportunities, and build brand awareness through innovative social media marketing and lead generation strategies Manage social media marketing services from audits, developing content calendars, content creation, monthly management, and online advertising on Instagram, Facebook, Twitter, TikTok, and LinkedIn Oversee a global team of contractors, sports marketers, social media experts, and developers who manage all marketing, and business development services to the agency’s leading clients Former Certified NFLPA Contract Advisor who has negotiated millions in NFL player contracts and managed the entire pre-draft process from recruitment to player advocacy to sports marketing Negotiated NASCAR sponsorships, NIL deals, and athlete endorsement contracts, managed major hospitality events at Super Bowls, NFL Drafts, and NASCAR races

Education

• American University

  Bachelor's degree, Criminal Justice and Corrections

  1992 — 1997

Skills

• Business Development
• Sports
• Blogging
• Deal Structures
• Sponsorship
• Event Management
• Management Consulting
• Marketing Strategy
• Advertising
• Online Marketing
• Graphic Design
• Sports Management
• Strategic Partnerships
• Brand Development
• Leadership
• Professional Sports Agent
• Facebook
• Marketing
• Public Relations
• Web Design
• Digital Media
• Sales Prospecting
• Management
• Sponsorship Management
• Strategy
• Social Networking
• Social Media Marketing
• Entrepreneurship
• Sports Business
• Endorsements
• Social Media
• Sports Marketing
• International Business Development
• Sports Industry
• Strategic Planning