John Halliday

About John Halliday

With over 22 years of experience in Salesforce solutions, I am a passionate and driven CRM leader and strategist. I guide the Salesforce platform technologically, strategically, and operationally at SiteRx, a healthcare technology company that empowers physicians to incorporate clinical research as a patient care option. I align my vision and roadmap with the organization\'s mission and goals, and collaborate with stakeholders and executive leadership across various functions. I bring diverse perspectives and experiences to the team, having worked with a wide variety of industries and domains, such as healthcare, finance, and technology.As the Director of Salesforce Platform at SiteRx, I serve as a trusted Salesforce advisor to the organization, providing technical direction based on business requirements and Salesforce best practices. I manage enhancements of business processes and drive operational efficiencies across the organization. I also work closely with project managers, business analysts, and users to design, develop, and deliver scalable and innovative solutions that meet their needs and expectations.

Experience

1. Director of Salesforce Platform

   Siterx

   Mar 2023 — Present · NY, US

   Guide the Salesforce CRM platform technologically, strategically, and operationally, by bringing strong CRM leadership to the enterprise- Set and execute on a strategic vision and roadmap for the organization by collaborating with stakeholders and executive leadership- Serve as a strategic thought partner and liaison between internal teams including but not limited to Sales, Marketing, Site and Study Success, and Operations- Manage enhancements of business processes and driving operational efficiencies across the organization.

Education

• University of Colorado Boulder

  Bachelor’s Degree, Economics

• University of Colorado Denver

  Master’s Degree, Finance