John Halecky
Executive Director, In-theatre Marketing - Digital Content and Social Media @Paramount Pictures
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WORK HISTORY
Executive Director, In-theatre Marketing - Digital Content and Social Media @Paramount Pictures
Los Angeles, CA, US
Act as the main point of contact between the studio and film circuit exhibitors for all of their digital needs for all theatrical film releases - AMC Theatres, Regal Cinemas, Cinemark, Cineplex, etc.* Lead creative brainstorm sessions with other departments to ensure compelling and consistent brand messaging around Paramount’s theatrical film titles utilizing digital media buys, mobile games, social takeovers and AR activations* Participate on the comprehensive marketing strategy campaigns for over 50+ theatrical film title releases including Top Gun: Maverick, A Quiet Place 1 & 2, Mission: Impossible – Fallout, Sonic the Hedgehog 1 & 2 and Rocketman* Provide all theatrical digital materials to theatre partners for online use on websites, apps, emails and social handles
EDUCATION
Ithaca College
B.S., Cinema & Photography
SKILLS
ABOUT JOHN HALECKY
Senior entertainment executive with over 20 years experience in digital media, film marketing, producing, programming and editorial. Extensive experience working with production partners, sales teams, and digital studios to develop, produce, and distribute entertainment content on a variety of platforms. Specializes in digital content strategy, branded entertainment and integration, marketing, film programming, global distribution and deal negotiation.
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