John Genova
Chief Sales and Marketing Officer @Dovetail Furniture
Signup · Get unlimited contacts
WORK HISTORY
Chief Sales and Marketing Officer @Dovetail Furniture
Los Angeles, CA, US
Scaled annual revenue 14%–61% year-over-year across five consecutive years by rebuilding the national sales strategy from the ground up.* Expanded gross margin by 5 percentage points since 2020 through disciplined pricing, budget management, and sales mix optimization.* Lead and align three national teams, independent sales reps, customer care, and marketing, under a unified go-to-market strategy.* Launched full digital marketing infrastructure from zero: new website, SEO program, and email campaigns that increased new customer acquisition ~30%.* Served as executive sponsor for companywide ERP migration to Acumatica, ensuring zero revenue disruption during transition.* Represent the brand at international trade fairs, driving new account openings and expanded wholesale reach.
EDUCATION
USC Marshall School of Business
Bachelor of Science (BS), Finance, General
ABOUT JOHN GENOVA
30+ years. Five leadership roles. One industry. Measurable results. Senior level executive in the home furnishings space with a track record of turning commercial strategy into revenue with annual growth of 14–61% at Dovetail, doubled sales over six years at Essentials for Living, and 5+ points of gross margin improvement across multiple tenures. My edge is breadth. I\'ve run manufacturing operations sq ft, 100+ employees), founded and scaled my own company, and led national sales, marketing, and customer care organizations simultaneously. I understand product as well as I understand the P&L and I know how to connect the two. I help home furnishings brands scale with discipline: the right team structure, the right go-to-market strategy, and the operational backbone to support it. I\'ve done it as a COO, as a CEO, and as a Chief Sales & Marketing Officer.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.