John Geissler

Managing Director - Head of Data Innovation @JPMorganChase

Philadelphia, PA, US

Lead multiyear investment in innovative data capabilities that enable personalized sales, marketing, insights, and experiences across consumer bank, managing a team of up to 100 employees. Leads strategy implementation for centralized data & analytics function serving all lines of business and analysts, making data assets accessible and searchable by humans and machines- Manages data marketplace, a searchable, central catalog for internal, external, and curated data sets- Creating and evolving a standardized vocabulary for human and machine use that can be utilized as a financial industry standard- Manages external data supply chain, including third-party purchases and open data (on the web). Tapped to turn around troubled project implementing a new, cloud-based marketing decision engine with self-learning capabilities, delivering 225+ million decisions per day- Led vendor selection, pilot, and rollout, delivering full web and mobile channel scale in 24 months, which produced a 10%-20% income lift- Accelerated development process, launching 130+ models in weeks versus months. Coordinated business needs to create a holistic view of all core customer journeys, identifying points of friction to enhance the customer experience while promoting service through more efficient digital channels. Executive co-sponsor of Quantitative Employee Development networking group (~500 members) and Data Science Certificate Program with the University of Delaware.