John Frazier
- Role
- Director, Global Brand Strategy & Marketing - Preschool Portfolio at Hasbro
- Location
- Pawtucket, RI, US
- LinkedIn followers
- 500 followers
About John Frazier
Global and commercial leader with 10+ years’ experience and proven success in marketing…
Experience
Director, Global Brand Strategy & Marketing - Preschool Portfolio
Apr 2020 — Present
Oversee team of four to drive the preschool toy portfolio including Peppa Pig, PJ Masks, Potato Head, Playskool and new brand development and launch strategy.
Education
D'Amore-McKim School of Business at Northeastern University
MBA, Marketing
2011 — 2013
Universitat Autònoma de Barcelona
International Business
2006 — 2006
Isenberg School of Management, UMass Amherst
BBA, Marketing
2003 — 2007
Skills
- Social Media Marketing
- Marketing Communications
- Online Marketing
- Customer Insight
- Competitive Analysis
- Market Research
- Management
- Training
- B2b Marketing Strategy
- Project Management
- Marketing
- Brand Management
- Brand Architecture
- Email Marketing
- Strategy
- Marketing Strategy
- Sponsorship
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