John Foley

About John Foley

John is a senior integrated marketing, strategist, and creative partner for senior-level executives at middle market companies for over 15 years. Earlier in his career, John led large-scale integrated marketing and creative initiatives for Fortune 500 companies. With over his 30 years of professional experience, John has served in client, agency and consulting roles which allows him to successfully serve in many capacities with clients. Providing actionable strategic guidance and implementation across the several middle-market organizations, John brings a rare combination of CEO level planning, creative and implementation experience to companies preparing for a sale. He is a strategic and creative thinker who anticipates market and organizational impacts associated with high growth and rapid change, and helps companies adapt as necessary. Adept at building and managing relationships throughout the organization, John has a successful track record of identifying needs, hiring great talent and supervising freelance teams that are often dispersed around the US and world. John has a reputation for delivering high quality, effective creative and marketing solutions to support sales teams and position the company for potential buyers. He is a big believer in validation research that provides data to support creative decisions. He is an entrepreneur, a great mentor, positive, determined and proactive. He is discreet, very high integrity, candid, direct and treats his clients as business partners. Specialties: • Setting strategy and vision • Data driven marketing Intelligence • Cost conscious and value minded • Executing for results • Online marketing and social media expertise • Offline direct marketing, promotions and advertising • Multicultural marketing John is a member of leading networking organizations - ProVisors and ACG San Diego.

Experience

1. CEO

   Arrow Up Partners, Llc

   Jan 2013 — Present · San Diego, CA, US

   Established Arrow Up Partners to address the growing number of baby boomers who are interested in selling their middle market business and looking for high multiples upon exit. Based on 7 years of experience serving middle market, privately equity-owned portfolio companies, positive outcomes were achieved when the following steps occurred- Company focused on becoming more competitive - Company grew in sales revenue (EBITDA)- Company was properly staged prior to the sale Arrow Up Partners works with entrepreneurs, private equity firms, investment banking firms, financial advisors and intermediaries to help increase the value of companies prior to a sale. Responsibilities include: Strategy, CXO relationships, organic and new business growth, solutions development, and strategic partnerships. Clients include ACI Materials, Inc, First Healthcare Cyber Solutions, UCI, Architected Materials, Merrill Lynch, Riordan, Lewis & Haden | Equity Partners, maxIT Healthcare, Leidos, IntriPlex Technologies, and MMI Technologies.

Education

• Colorado Institute of Art

  AS, Advertising Design

  1984 — 1986

• Hubspot

  Certification in Hubspot Inbound Marketing

  2013 — 2013