John F.

About John F.

I’m a senior content leader and lifelong storyteller who thrives at the intersection of brand, strategy, and creative innovation. By day, I lead top-of-funnel content at STARC Systems—writing thought leadership, sales enablement, and PR pieces that clarify complex ideas and build credibility across commercial construction, healthcare, and critical infrastructure markets.Off-hours, I build worlds. I\'ve written screenplays, directed short films, and launched multiple writing-led side projects, from branded content to AI-driven story prototypes. Along the way, I’ve co-developed custom GPTs, trained voice models, and woven generative tools into my content process. It’s helped me move faster, think deeper, and ship work that performs, with AI quietly fueling much of the momentum behind the scenes.Whether I’m shaping a brand’s narrative or scripting a new idea into reality, I move with purpose, lead with curiosity, and create like I mean it.

Experience

1. Senior Content Manager

   STARC Systems Inc.

   Jun 2021 — Present · Brunswick, ME, US

   I lead the creation and execution of STARC’s content marketing strategy, shaping the brand voice and driving measurable growth across SEO, email, social media, video, and long-form storytelling.Key contributions- Produce high-performing content across SEO, email, video, and social media to support company growth goals- Develop case studies, product messaging, and campaign assets tailored to each stage of the buyer journey- Help define and implement STARC’s updated brand voice across multiple channels- Collaborate cross-functionally with sales, product, and agency partners to drive strategic content development- Increase content visibility and engagement through smart repurposing and expanded LinkedIn presence

Education

• Loyola University Maryland

  B.A., English Literature

• Syracuse University

  Creative Writing (M.A. coursework completed), Scholarship recipient | Completed full program and thesis defense