John S.
Stadium Tour & Museum Commercial Lead @Manchester United
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WORK HISTORY
Stadium Tour & Museum Commercial Lead @Manchester United
Manchester, GB
Appointed on a short-term consultancy basis to support senior leadership in reviewing the commercial performance of the Stadium Tour and Museum operation.• Analysed visitor data, booking trends, attendance patterns and guest feedback to identify revenue growth and market share opportunities.• Reviewed operational processes, procedures and the end-to-end guest journey, including ticketing, on-site experience and secondary spend.• Assessed pricing, capacity utilisation and conversion performance to identify improvement opportunities.• Worked with operational, marketing and commercial stakeholders to develop practical, data-led recommendations aligned with brand, heritage and guest experience objectives.• Contributed to recommendations focused on sustainable revenue growth, repeat visitation and improved commercial performance.
EDUCATION
Mid Kent College
Cert, Electrical Engineering
SKILLS
ABOUT JOHN S.
Senior Engineering, Safety and Facilities Director with 30+ years delivering reliable, safe and high-performing operations across major theme parks, resorts and heritage estates. I specialise in transforming technical services, improving statutory compliance and elevating guest experience across complex, high-footfall environments.I’ve led technical and estates functions for world-class brands including Merlin Entertainments, Farah Experiences/Warner Bros. & Ferrari World Abu Dhabi, Center Parcs and Leeds Castle. My experience spans operational readiness for new builds, ride and attraction engineering, multi-site oversight, hotels, commercial properties and accommodation maintenance, water features, AV/show systems and large-scale visitor-facing environments.I’m trusted to restructure teams, stabilise performance, raise compliance standards and embed strong governance while improving morale, engagement and financial control. My leadership approach focuses on clarity, accountability and developing capable, confident teams.Career highlights include delivering the engineering readiness for Warner Bros. World Abu Dhabi, forming the client-side build team for Center Parcs Woburn, elevating guest scores at Center Parcs Whinfell to Best in Class, and leading global engineering standards across 120+ Midway attractions.Currently open to senior engineering, estates, facilities, safety and operations leadership roles.Featured Skills• Operational Readiness• Ride Engineering• Visitor Attraction Operations• Facilities Compliance• Engineering Governance• Statutory Inspections (EN13814 / ADIPS)• Resorts & Accommodation Maintenance• Estate Management• Contractor Governance• Fire Safety Management• PPM Implementation• Multisite Leadership• Capex Planning• Risk Management
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