John Dieterly

About John Dieterly

MedTech Sales-Sales Team Leader with broad professional and industry skills utilized in trusting relationships with surgeons-interventional spine-pain management doctors, direct-distributor sales teams, surgical implant manufacturers, hospitals, surgery centers, medical offices, and GPO/IDN networks-Procedural sales experience with devices, biologics-synthetic graft materials, implants, capital, endoscopy systems, and instruments encompassing spine, orthopedics, neurosurgery, interventional spine-pain management, general surgery, plastic surgery, oral-maxillofacial, ENT, OB/GYN, cardio-thoracic, colorectal, bariatric, urology, and surgical oncology-Launched Spine/CMF/Hand markets for Synthes in SC-Augusta GA and developed 18+ products to market dominance. At midpoint of 13 year career, pioneered markets for cranial and thoracic-Since 2006, my primary focus has been novel MedTech technology requiring a controlled procedural change. This includes computer-powered devices, Aspen, AxiaLif, Timberline & VEO Lateral, OLLIF, iO-Flex System for MIS Decompression/LSS Stenosis, SI Systems, V-Strut, and Alfonso-My Sales Team Leadership started in 2006 with Alphatec Spine in SC/GA and continued with TranS1-Baxano Surgical in 2012 where I developed a sales team in SC, NC & GA. With a subsequent role in 2014 to managing the Southeast and continued leadership with Amendia, Spine Vision, and Genesys Spine, my experience now includes 4+ years leading direct teams and 8+ years with distributor teams-My background has involved technology requiring a diagnostic sales process and capabilities to work in an environment of limited GPO/IDN contracts and reimbursement/payor challenges-My relational-strategic skills foster trust with customers. This has helped me partner with surgical implant companies, surgeons, doctors, surgical teams, and accounts to provide effective solutions for enhanced patient care-My track record includes success with start-up companies, turnaround situations, and Fortune 500 companies-My MedTech Sales-Sales Leadership roles have all included quota accountability with a hands-on role in assessment, training, coaching, strategic planning, sales calls, closing, clinical support, and sales development-My expertise includes disruptive technology, competitive conversions, new market establishment, and fostering case growth-My consultative/needs based sales background has provided for value-based selling. This allows me to reduce unpaid consulting, uncover new business, and shorten the sales cycle.

Experience

1. VP of Sales-launch Startup Sales- Spine-ortho-interventional Spine-pain-management Markets

   Lifespans

   Sep 2022 — Present

   My role: Individual contributor, as Lifespans Ltd. is a very small, foreign-headquartered, early stage MedTech start-up without a U.S. entity. I do not have direct company reports, wear many hats, and I\'m the sole U.S. representative to launch and drive all sales for a new, first of its kind, problem solving and pain relieving, implant simulation solution that augments FEA in highly different ways. My call points include KOL surgeons/interventional spine-pain management doctors and industry customers associated with surgical implant design, development, and manufacturing. How does our technology augment FEA to solve problems and offer pain relief differently? As with FEA, Alfonso provides comprehensive computational information of loading forces up to the point of fracture and additionally, in a very different type of implant simulation, Alfonso also augments FEA after it stops, as Alfonso can apply load past fracture. With this difference, Alfonso is the first of its kind implant simulation method that can apply load past fracture to quantify material damage of both the implant and surrounding bone with resulting identification for potential concerns of implant failure, subsidence, migration, and cut-out. This ability provides critical feedback in the R&D implant design process at a much earlier stage than traditional methods for significant efficiencies and cost savings. Accomplishments-In spite of limited company resources, I have been able to expand account partnerships and have added many new account partnerships as Alfonso has touched implant R&D projects in various locations across the U.S. and globe. These account partnerships have been developed with companies ranging in size from the largest to the smallest. Accomplish sales within a complex, early adopter environment involving multiple decision makers, a longer sales cycle, and most customer projects considered a larger capital sale.

Education

• Georgia Southern University

  Bachelor of Business Administration - BBA, Marketing, Sales and Sales Management