John D Costa
Search Engine Optimization Manager @Saatchi & Saatchi Canada
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WORK HISTORY
Search Engine Optimization Manager @Saatchi & Saatchi Canada
Toronto, ON, CA
Led SEO and content strategy for one of the key products of a major Canadian financial institution that doubled organic Share of Voice (SOV) within a fiscal year. Conducted SEO analysis for a leading Fintech company\'s CMS migration, ensuring zero organic traffic or ranking loss while safeguarding domain authority and conversion rates. Delivered a full-scale blog audit for a major accounting software provider ahead of schedule, identifying key content opportunities that improved CTR within a quarter. Responsible for ongoing website maintenance, on-page optimization, and content strategy while presenting annual search landscape reports to influence strategic decisions of client stakeholders. Supervising a team of SEO specialists, streamlining workflows, and and improving turnaround times on key organic search initiatives.
EDUCATION
East West University
Bachelor of Science (B.Sc.), Information and Communications Engineering
George Brown Polytechnic
Postgraduate Degree, Digital Media Marketing
East West University
Master of Science (M.Sc.), Applied Physics and Electronics
ABOUT JOHN D COSTA
I help brands improve their search visibility across:– Traditional search engines– AI-driven answer engines– Emerging discovery platformsMy work blends search strategy, technical fundamentals, and user-journey mapping to ensure brands get found wherever people search.With nearly a decade of experience, I specialize in uncovering patterns others miss: SERP shifts, competitor signals, structured data opportunities, and visibility gaps that directly affect performance. My approach is methodical, data-driven, and adaptive, designed for scenarios where clarity, ownership, and strategic execution are crucial.If you need someone who can see the bigger picture, align cross-functional teams, and turn search insights into measurable business impact, let’s connect.What I bring:– Strategic SEO + emerging SVO perspective– Strong project leadership without any fuss– Ability to translate search behaviour into business action– Deep focus on structure, visibility, and long-term growthFocus Areas:Search Visibility Optimization (SVO)| Traditional SEO Strategy | AI Search | Technical SEO Audit | Structured Data | Content Architecture | Competitor Insights | Cross-team Alignment
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