John Day

About John Day

With over a decade of experience in marketing operations and data sciences, I am dedicated to driving data-driven strategies that enhance customer engagement and elevate organizational success. At Staples, I lead email marketing operations for B2B and enterprise customer segments, aligning technology and marketing to create measurable business value. My approach centers on fostering collaboration, enabling innovation, and championing solutions that prioritize customer-centricity and measurable outcomes. At Staples, I spearhead transformative projects such as integrating HighTouch\'s Customer Data Platform to enhance audience segmentation and using Persado’s AI-powered language intelligence for optimized campaigns. My work focuses on delivering personalized lifecycle campaigns through meticulous collaboration with CRM, analytics, and creative teams. By implementing cutting-edge marketing automation and governance frameworks, my efforts ensure operational efficiency, compliance, and improved performance visibility.

Experience

1. Director, Data Sciences and Marketing Operations

   Staples

   Oct 2023 — Present

   Lead end-to-end email marketing operations supporting B2B and enterprise customer segments.• Spearhead HighTouch\'s Customer Data Platform (CDP) integration to centralize audience data, enable dynamic segmentation, and enhance personalization at scale.• Leveraged Persado’s AI-powered language intelligence to optimize subject lines, copy, and CTAs—boosting engagement and conversion performance.• Partner cross-functionally with CRM, analytics, and creative teams to deliver data-driven lifecycle campaigns aligned with business goals.• Implement best-in-class marketing automation, governance, and measurement frameworks to ensure consistency, compliance, and performance visibility.• Champion Martech innovation and operational efficiency, translating complex data into actionable strategies that drive ROI.• Passionate about connecting technology, creativity, and analytics to deliver meaningful customer experiences.

Skills

• Direct Marketing
• Campaign Management
• Multi-Channel Marketing
• Strategy
• E-Commerce
• Email Marketing
• Market Research
• Customer Acquisition
• Forecasting
• Brand Management
• Direct Mail
• Analytics
• Management
• Marketing
• Database Marketing
• Segmentation
• Relationship Marketing
• Sales
• Crm