John D Wiggins
Strategic marketing and brand experience leader specializing in communications, partnerships, experiential events, and product storytelling—bridging culture, innovation, and community.
- Role
- Manager Brand Experience, Operations & Events, Corporate Marketing & Communications Sea at Samsung Electronics America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About John D Wiggins
As a strategic marketing and brand experience professional, I specialize in creating…
Experience
Manager Brand Experience, Operations & Events, Corporate Marketing & Communications Sea
Aug 2022 — Present · US
Developed and executed 100+ strategic events annually, boosting flagship audience by over and supporting brand visibility.Led GTM strategy and cross-functional programming for marquee launches and retail experiences across product, PR, legal, AV, influencer marketing, and finance teams.Produced SmartThings Home experiences, AMA panels, and VSpace Web3 launch, managing communications with global executives, artists, athletes, and officials.Built robust industry relationships, managing vendor/agency contracts, speaker briefings, and executive engagement.Directed branded experiences like the Samsung 837 merch line and Times Square billboard features, ensuring consistent messaging and inclusion.Partnered on industry-facing activations including tentpole events and immersive brand moments to elevate innovation storytelling.
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