John D. Skelton

About John D. Skelton

Experienced Paid Social Media Buyer with 6 years of comprehensive experience in managing and optimizing digital advertising campaigns across multiple platforms. Proven track record of driving successful lead generation and brand awareness strategies. Proficient in data analysis, campaign management, and creative content development with a strong ability to collaborate effectively in team environments.

Experience

1. Director of Marketing & Growth

   Sblending.Com

   Dec 2025 — Present

   I lead marketing and growth for SB Lending, helping small business owners position for SBA Microloans up to through a streamlined funding readiness process. My role includes building high-converting funnels, creating direct-response ad campaigns, optimizing lead-to-appointment systems, and improving show-up and close rates through automation and follow-up strategy.Key responsibilities include- Managing paid ads across Meta (Facebook/Instagram) to generate qualified funding leads- Building funnels, landing pages, and booking flows to convert leads into strategy calls- Developing webinar and live training campaigns to educate and close clients- Overseeing CRM automations (email, SMS, pipeline management) inside GoHighLevel- Creating conversion-focused messaging for SBA funding, business plan services, and coaching- Improving client onboarding through a secure portal, questionnaires, and readiness checklists- Supporting business credit strategy education to help clients qualify for future funding

Education

• Purdue University

  Bachelor's degree, Marketing

  2010 — 2014

• Google Creative Campus

  Certified Google Partner, Digital Marketing

• Billy Gene Is Marketing BGIM

  Certified Geneius , Funnel Building

Skills

• Business Planning
• Strategic Planning
• Brand Management
• Integrated Marketing
• Lead Generation
• Team Building
• Filezilla, Adobe Dreamweaver, Icontact/Aweber Email Database, SEO, Windows Xp, E
• Creative Direction