John Cullerton

About John Cullerton

Results-focused, Senior Executive currently responsible for all Go-to-Market \"motions\" at Snap Finance. Generally, heavy experience in all things Go-to-Market, including: General Management, Sales, Marketing, Product Strategy/Product Management, Pricing, Innovation practices, Go-to-Market strategy and execution, and User Experience. Highly experienced in financial technology products/platforms and the user experience across the full customer lifecycle (e.g. acquisition through servicing) in B2B and B2C markets. History of building, transforming, and managing complex technology and operational delivery environments in order to deliver value to markets. Strong track record of recruiting, developing, and promoting top talent.

Experience

1. Chief Revenue Officer (CRO)

   Snap Finance

   Dec 2021 — Present · Park City, UT, US

   Revenue Leader for Snap Finance, including a merchant network and Direct-to-Consumer business. Direct responsibility for over 300 people in Sales (Enterprise, SMB, Field/Inside Units), Marketing, Product Marketing, Pricing, Revenue Operations, and Go-to-Market Strategy.

Education

• TCU Neeley School of Business

  Bachelor of Business Administration (B.B.A.), Marketing

Skills

• Risk Management
• Portfolio Management
• Competitive Analysis
• Loans
• Segmentation
• Product Marketing
• Acquisition Integration
• Multi-Channel Marketing
• Leadership
• Business Development
• Management
• Marketing Analytics
• Product Development
• Credit Cards
• Underwriting
• Product Management
• Marketing
• Database Marketing
• Relationship Management
• Direct Marketing
• Analytics
• Process Improvement
• Vendor Management
• Customer Acquisition
• Credit
• Account Management
• Financial Services
• Crm
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy