John Cox
Digital Marketing Director with 20+ years of experience in Digital Marketing
- Role
- Digital Marketing Director at Ndm
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About John Cox
EXCELLENT AT STRATEGIC PLANNING, including formulating sales and marketing initiatives…
Experience
Digital Marketing Director
Mar 2022 — Present · Costa Mesa, CA, US
Defined and executed digital product strategies across SEM, Display, Video, Social, and mobile, managing budgets up to $4M annually for 32 clients.• Partnered with design and IT teams to develop and optimize end-to-end digital ecosystems, including websites, CRM, and reporting dashboards.• Implemented SA360 Data-Driven Attribution and automated AI-powered bid strategies, boosting ROI by 27% and lowering CPL 17%.• Designed personalized email and content experiences, delivering open rates of 25% and click-through rates of 15%.• Fostered operational excellence: introduced CRM tagging and workflow efficiencies for accurate data capture, enabling improved tracking of KPIs across platforms.
Education
The University of Tennessee at Chattanooga
Bachelor of Science (B.S.)
2003 — 2006
The University of Tennessee at Chattanooga
BA
2003 — 2006
Skills
- SEO
- Marketing Communications
- Google+
- Illustrator
- Online Marketing
- Final Cut Pro
- Php
- Access
- Sem
- Advertising
- Indesign
- Facebook Marketing
- Marketing
- Google Analytics
- Photoshop
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Web Design
- Customer Service
- Mysql
- Online Advertising
- Coda
- Html
- Flash
- Html 5
- Graphic Design
- Account Management
- Digital Marketing
- Social Media
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