John Oconnor

About John Oconnor

Customer loyalty starts with a remarkable brand experience, which is best achieved through multi-layer marketing campaigns and strategic messages that are informed by deep customer insights, market research, and competitive intelligence. Throughout my career, I’ve consistently struck the perfect balance between precise metrics and emotional consumer behaviors to improve the outcomes of many Fortune 500 brands. Some of my accomplishments include: Building NMC’s Marketing Analytic Insights organization from scratch. Informing Coca-Cola’s retail pricing actions. Successfully revamping the GTM strategy for 7 different brands. Increasing loyal customer transactions 30%. Improving sales coverage, cutting client-per-rep from 1K+ to 150. Reducing an information category spend by 30%. Growing the regional, national, and global footprint of many brands. Revitalizing Diet Coke’s consumer base. Setting the 20+-year growth assessment standard for Coca-Cola. Leading Clorox to boost global volume by 1.1pts.I consistently drive business success by connecting the dots, building the consumer story, and making marketing data actionable. With a track record of building data-driven cultures proven to optimize sales enablement, I leverage CRM findings, customer insights, and data analytics to skyrocket growth and ensure remarkable customer experiences. I know the best methods proven to optimize the entire customer journey for diverse brands and companies of all sizes. Across industries and global locations, I’ve built and led top-tier teams while earning respect for producing groundbreaking strategies that minimize operational expenses, improve enterprise decision making, and optimize financial results. As a situational manager, I am dedicated to empowering every employee to succeed.

Experience

1. Client Partner - Cpg

   LatentView Analytics

   Sep 2023 — Present · Atlanta, GA, US

   Strategic Client Engagement: Lead as the Senior Executive presenting to key strategic CPG Enterprises, understanding client needs and delivering tailored solutions.Industry Expertise: Leverage deep industry knowledge to drive business development and customize solutions for North American clients.Mentorship and Innovation: Act as a trusted advisor and mentor to Internal Solutions Consultants, using innovative solutions to enhance client productivity, collaboration, and market relevance.Strategic Thinking · Relationship Building · Solution Selling · Key Performance Indicators · Sales Operations · Sales Development · Interpersonal Communication · Competitive Analysis · Target Audience · Sales Presentations · Messaging · Go-to-Market Strategy · New Business Opportunities · Written Communication · Growth Strategies · Presentation Skills · Communication

Education

• Iona University

  Master of Business Administration - MBA

• Iona University

  Bachelor of Business Administration - BBA, Finance

Skills

• Budgets
• Customer Analysis
• Business Insights
• Knowledge Management
• Project Management
• Customer Insight
• Product Marketing
• Consumer Behaviour
• Forecasting
• Segmentation
• Fmcg
• Financial Analysis
• Shopper Marketing
• Business Intelligence
• Pricing
• Market Planning
• Consumer Insight
• Business Analysis
• Strategy
• @Risk
• Team Management
• Strategic Planning
• P&L Management
• Pricing Strategy
• Marketing Management
• Market Analysis
• Competitive Analysis
• Performance Management
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Consumer Products
• Leadership
• Analysis
• Management
• Marketing
• Analytics
• Business Strategy