John Cella
Digital Marketer
- Role
- Digital Marketing Manager at New York Athletic Club
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Manager
Sep 2024 — Present · New York, NY, US
Digital Strategy Development: Develop comprehensive digital marketing strategies aligned with the club\'s objectives, target audience, and brand identity.· Content Creation and Management: Oversee and participate in the creation of engaging and relevant content for the club\'s website, social media channels, e-mail campaigns, and other digital platforms. Ensure all content is on-brand, consistent, and optimized for efficiency and ease of use.· Social Media Management: Oversee all aspects of the club\'s social media presence, including content creation, community engagement, and performance tracking. Utilize platforms such as Facebook, Instagram, X, LinkedIn, and others to foster relationships with members and reach potential new members.· Email Marketing: Manage the development and execution of e-mail marketing campaigns to communicate with members, promote club events and offerings, and drive membership retention.· Website & Mobile App Management: Oversight of the club\'s website and mobile app, ensuring it is up-to-date, user-friendly, and optimized for use. Coordinate with web/app developers as needed for updates and improvements.· Digital Promotion: Plan and execute digital advertising campaigns across various channels such e-mail, social media, and display advertising to reach target audiences and drive membership engagement.· Analytics and Reporting: Monitor and analyze key performance metrics across all digital marketing channels. Provide regular reports and insights to stakeholders, identifying areas for optimization and improvement.· Membership Engagement: Develop strategies to engage existing club members digitally, including events, activities, and operating information.
Education
Cheverus High School
College Prep
2008 — 2012
General Assembly
Digital Marketing
Elon University
Bachelor's degree, Marketing
2012 — 2016
Skills
- Wedding Dj
- Microsoft Word
- Teamwork
- Short Sales
- Marketing
- Software as a Service (Saas)
- Salesforce.com
- Research
- Sales
- Business Intelligence
- Public Speaking
- Leadership
- Account Management
- Customer Service
- Microsoft Excel
- Powerpoint
- Management
- Microsoft Powerpoint
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