John Carmichael

About John Carmichael

I am a customer-centric and solutions-driven global marketing leader with expertise in consumer marketing strategy, brand communications, community outreach, public relations, and customer/partnership engagement for both national and regional brands across diverse sectors, including retail, CPG, food service, and nonprofits. Throughout my career, I have been successful at analyzing consumer insights and key market trends to create targeted marketing and brand communications to expand customer base, penetrate new markets, and drive sustainable revenue growth. I have a history of promotions to roles of progressive leadership along with a record of leading cross-functional creative teams to craft winning brand communication strategies across all forms of media, including TV, radio, print, web, social, and mobile. I take pride in being a motivating leader and dynamic coach and mentor who supports professional development and career advancement among junior team members. I strive to foster a positive culture of teamwork, open communication, diversity, and innovation to align cross-functional teams toward achieve set goals. Some career highlights include: Building the entire marketing communication organization from the ground up at International Paper and aligning 13 strategic workstreams/teams across five business verticals. Developing integrated global marketing plans and supporting more than 60 corporate partnerships for the \"Thanks and Giving\" campaign, generating $1.6M in funds for ALSAC/St. Jude Children’s Research Hospital, a 44% increase over the prior year. Creating and launching GTM strategies to drive revenue growth and brand awareness for a $100M+ portfolio of major clients, including Amstel Light, Honeybaked Ham, and T.G.I. Friday\'s.

Experience

1. Head of Integrated Marketing Communications, Packaging Solutions

   International Paper

   Nov 2024 — Present

Education

• The University of Texas at Arlington

  Bachelor of Arts, Communications

• The University of Texas at Arlington

  BA Communications, Advertising and Marketing

  1995 — 1999

Skills

• Mobile Marketing
• Digital Marketing
• Online Marketing
• Media Planning
• Relationship Marketing
• Creative Strategy
• Website Development
• Digital Strategy
• Marketing Strategy
• Digital Media
• Interactive Marketing
• Web Design
• Email Marketing
• Integrated Marketing
• Brand Management
• Marketing Communications
• Creative Direction
• Advertising
• Social Media Marketing
• Online Advertising
• Marketing
• Direct Marketing