John Bushell
Managing Director @Sporting Insights
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WORK HISTORY
Managing Director @Sporting Insights
Sporting Insights is the new identity of Sports Marketing Surveys. It is twelve- & -half years since the management buy out that established Sports Marketing Surveys Inc. Sporting Insights - analytics to inspire an active world - will continue to build on the heritage and history of Sports Marketing Surveys Ltd. established in 1984. The team is unchanged, and we will build further on this heritage of almost 40 years. The business is now operating on a truly international basis with an office in Asia, and we continue to work closely with Sports Marketing Surveys USA run by Keith Storey - a previous director in the UK. The business focuses on the sporting goods industry, on sports participation and on sports venues where people take part in sport - from tennis clubs, leisure centres, ski slopes to golf courses. We have expertise across many sports but with particular focus on golf, cycling, the outdoor market, tennis and running as well as event research. We are developing a range of Market Intelligence Services (MIS) to provide monthly updates on what is happening in the market - in running, cycling, and outdoor - on an international basis. Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter. In simple, terms. we design tailored programmes that explore the narrative behind the numbers helping clients and partners take bold, evidence-based actions to boost their business. Sporting Insights – analytics to inspire a more active world.
EDUCATION
University of Cambridge
MA HONS, Geography
SKILLS
ABOUT JOHN BUSHELL
Delighted to announce that Sporting Insights is the new identity of SMS. I have…
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