John Buleza
Customer Marketing and Analytics Manager
- Role
- Customer and Marketing Analytics Manager at REEDS Jewelers
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About John Buleza
Continuing to expand my digital marketing and analysis skills and experience with Reeds Jewelers as Customer Marketing and Analytics Manager. Leveraging my past experience to help the company continue to grow our digital marketing efforts and store sales. I also lead efforts to develop marketing insights and first party research and customer surveys that helps inform strategy. Skills & Qualifications:Ecommerce - WebSphere CommerceEmail - Watson Campaign Automation (Silverpop), Litmus, deliverability, testingDigital Channels - Paid Search, Google Shopping, Retargeting, Affiliate/Performance MarketingVoice of Customer/NPS/Customer ReviewsMarketing Attribution ModelsMarketplace Management - Amazon, eBayFacebook Audience Targeting/ReportingProject Management - Agile Sprint Environment - Jira, Workfront, BasecampMS Office - Excel, Word, PowerPoint, OutlookCatalog/Direct Mail Circulation planning and analysisRelational Database Tools/CRM/Loyalty ProgramsVisualization - Tableau, Power BICustomer AcquisitionDatabase MarketingSales/Orders/Calls forecastingCoach & Manage TeamsBuild Relationships & Collaborate with employees and external partners
Experience
Customer and Marketing Analytics Manager
Aug 2022 — Present · Chapel Hill, NC, US
Helping Reeds Jewelers as Customer Marketing and Analytics Manager as part of the Ecommerce group. I am working with the team to develop customer retention programs, customer analytics and digital metrics and analyses.
Education
UMass Boston
MBA, Marketing
1988 — 1990
Skills
- Google Adwords
- Building Brand Awareness
- Forecasting
- Digital Strategy
- Advertising
- Web Marketing
- Strategy
- E-Commerce
- Sem
- Multi-Channel Marketing
- Brand Development
- Segmentation
- Catalogs
- Interactive Marketing
- Campaign Management
- Web Analytics
- Integrated Marketing
- Market Planning
- Mobile Marketing
- Marketing Management
- Online Marketing
- Lead Generation
- Direct Response
- Customer Acquisition
- Digital Marketing
- Relationship Marketing
- Marketing Automation
- Marketing Communications
- Consumer Insight
- Google Analytics
- Marketing
- Database Marketing
- Analytics
- Budgets
- Direct Mail
- Social Media Marketing
- SEO
- Brand Management
- Marketing Strategy
- Sales
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