John Buckholtz

About John Buckholtz

I am an experienced Sales/Account Executive with a significant record of business…

Experience

1. Vice President (VP) Media Sales

   Warnermedia

   Sep 2005 — Present · New York, NY, US

   Ranking #1 of eight sales colleagues, I deliver the lion’s share of revenue from the sale of airtime for commercials running on the network’s programming (Big Bang Theory, MOM, 2 Broke Girls, Mike & Molly, Two and a Half Men, Person of Interest, Rizzoli & Isles, The Ellen Show, The Real, TMZ, Extra, People’s Court, and Judge Mathis). I initiate, cultivate, and maintain relationships with key decision makers at two of the most well-known media agencies in NYC—agencies that control multimillion-dollar media budgets for well-known clientele. These relationships, built over decades, have become consultative, which contributes to win-win sales situations. Since 2015, I have captured business from eight new brands—some of the most recognizable names in the consumer goods, financial services, telecom, and social media sectors. In advance of all presentations, I develop the sales strategy matching specific programming with client brands. I collaborate internally with my colleagues in the Research Department to ascertain audience demographics, historical sales data, case studies, and competitive activity. With the EVP of Research, I build the visual presentations and I am adept at delivering those presentations in high-stakes meetings with Managing Directors, SVPs/VPs of Media Investment, and others. I always act in an advisory capacity with media decision makers. This involves complex analysis for matching 28 clients/brands with programming for as many as 13 shows, plus the price differentials of “locking in” those buying commitments early, in the “upfront,” or later via “scatter” offerings. With an astute awareness of competitive challenges, I engage in negotiations to deliver the most revenue for Warner. Additionally, I flesh out ideas for product integrations with clients and colleagues. I am also engaged after the sale. I tap Media Planners for Nielsen ratings and review the number of impressions delivered by each show.

Education

• Saint Bonaventure University

  BBA

Skills

• Sales
• Content Strategy
• Marketing Strategy
• Media Planning
• Integrated Marketing
• New Media
• Social Media Marketing
• Strategic Partnerships
• Broadcast
• Television
• Social Media
• Digital Media
• Broadcast Television
• Advertising
• Entertainment
• Marketing