John Borthwick
Managing Director @Truth Digital
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WORK HISTORY
Managing Director @Truth Digital
Lead a high-performance team of digital marketing professionals, overseeing all aspects of agency operations, strategy, and execution to achieve business objectives. Website Development:Guided the development and launch of websites, ensuring optimal user experience and functionality. Paid Search | Google Ads:Develop and implement comprehensive paid search strategies across Google Ads, Bing Ads, and social media. Utilise data-driven insights and A/B testing to optimise campaigns, increasing CTRs and conversions. Monitor performance and generate reports for actionable recommendations. SEO | Search Engine Optimisation:Lead successful SEO campaigns, improving organic search rankings and driving targeted traffic. Conduct keyword research, competitor analysis, and implement on-page and off-page optimisation techniques. Social Media Management:Develop and execute social media strategies to enhance brand visibility, engagement, and lead generation. Managed multiple platforms, created content calendars, and utilise social media analytics for campaign effectiveness and refinement. Achievements • Achieved a 30% increase in website conversions for a major ecommerce client through targeted paid search campaigns and website optimisation.• Led a successful SEO campaign resulting in a 40% increase in organic search traffic for a floor sanding business client within six months.• Implemented social media advertising strategies that led to a 50% increase in brand followers and a 20% boost in lead generation for a professional services client. Contact Me Feel free to contact me via LinkedIn or email at j•••@truthdigital.co.uk
EDUCATION
Northumbria University
Computing for Business
ABOUT JOHN BORTHWICK
I am a results-oriented Managing Director with extensive experience in leading and…
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