John Blackmore
Global Director, Demand Generation @Field Effect
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WORK HISTORY
Global Director, Demand Generation @Field Effect
Ottawa, ON, CA
Building a scalable demand generation engine to drive sales-based on digital tactics, marketing automation nurture of contacts, and ABM intent for intelligenceDelivering 4X the Lead and MQL production in the first year; and 4X marketing-sourced revenue in year 2Adopted ABM Intent-based marketing for more targeted marketing and intelligence delivered to our sales teamBuild strong partnerships with Sales, Operations, and Product Marketing to ensure maximum impact of our initiativesManage budget to meet desired balance between ROI and spend, working closely with the Field Effect executive team
EDUCATION
Dalhousie University
B.A., Literature
Dalhousie University
B.Sc., Physics
University of King's College
Journalism
SKILLS
ABOUT JOHN BLACKMORE
I’m a Marketing professional focused on how to use content to delight customers and improve business results. My experience includes ABM, pipeline management, all aspects of digital marketing, PR and outbound marketing. My favorite projects are those where teams work together to understand and articulate our business problem and discover innovative and game-changing solutions. My colleagues might describe me as a math-nerd who thinks he’s a writer…or vice-versa. My greatest business joy is unlocking a team’s energy by listening to each person and what they like to do. My personal joys are many; generally found in creative activities and in the company of friends.
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