John Bickers
VP Business Development at MRU Instruments, Inc.
- Role
- VP Business Development at Mru Instruments
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
Experience
VP Business Development
Apr 2017 — Present · New York, NY, US
The primary objectives are to development and implement new sales channels of distribution, OEM, and key account partners plus marketing campaigns to build-up MRU\'s North American presence and brand position. In concert with these objectives, support the corporate management team in adapting products and messaging that are aligned to the local markets, and build-up the brand that MRU enjoys across Europe and Asia, which is solidly based on the company\'s incredible reputation for innovation, high quality products, and unrelenting commitment to customer service.
Education
Hanover College
BA, Business
1983 — 1987
Skills
- Business Planning
- Product Management
- Key Account Management
- Competitive Analysis
- Budget
- Product Marketing
- Account Management
- B2b
- Budgets
- New Business Development
- Sales Management
- Pricing
- Negotiation
- Marketing Management
- Business-to-Business (B2b)
- Pricing Strategy
- Market Planning
- Marketing Strategy
- Product Development
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