John Baker

Head of Brand Marketing @AIRCO

New York, NY, US

Joined as the second marketing hire and built AIRCO\'s brand and marketing function from the ground up, later restructuring the team as the company made a deliberate shift from consumer products to enterprise and government markets. I serve on the leadership team, partnering with the executive group to shape positioning, go-to-market priorities, and company narrative across every audience the business touches: commercial, government, investor, and cultural.I own a seven-figure mandate spanning brand strategy, product marketing, communications, PR, and go-to-market, and have used it to reposition AIRCO from a sustainability startup into an institutional energy and defense platform.The work has supported $100M+ in capital investment and $78M in U.S. government program funding, driven by narrative and positioning built specifically for each audience. Across four years, I\'ve grown earned media value 5x, generating $135M in cumulative EMV through sustained narrative development and tier-one national media strategy. I also introduced an AI-native search strategy that achieved 61% citation share across emerging answer engines, establishing a new acquisition channel ahead of the category. Along the way: 10 product launches, international expansion, and 3 Webby Honors for making genuinely complex technology feel human and credible.

University of Florida

Bachelor of Science (B.S.), Advertising