John Averill

Senior US Communications Lead, Depop

Role
Senior Us Communications Lead at Depop
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About John Averill

Proven track record partnering with key market leaders to improve brand awareness through strategic thinking and execution of robust marketing plans. Demonstrated ability to seamlessly develop and communicate compelling brand messages and angles to fit media categories, platforms, and editor writer preferences, as per required needs. Known for identifying and analyzing market exposure and revenue generating opportunities for overall business expansion. Recognized ability to provide leadership support to develop, define, and implement effective plans, as well as influence market trends to accomplish business objectives.• Development and implementation of quarterly and annual media campaigns and strategies with measurable ROI and cross over multi-promotional platforms. • Conceptualization and execution of events and initiatives designed to support brand or personality objectives.• Qualitative brand placements and CEO/Brand Ambassador profiles. • Lead development of press strategy and timelines surrounding product collaborations, events, partnerships, and store openings in an effort to build awareness, drive traffic and grow business. • Ability to identify and secure partnerships and collaborations with interesting, newsworthy brands. • Outstanding professional and creative writing skills including brand strategies, press releases, creative brand stories, talking points, and media alerts.• Well versed in curating and directing influential social media campaigns. • Incredible leadership and team building skills having sat on steering committees of may press agencies and managing teams of 6+ individuals. • Management of several brand and departmental budgets.• Member of company leadership and steering committee boards.

Experience

  1. Senior Us Communications Lead

    Depop

    Mar 2024 — Present · New York, NY, US

Education

  • Pace University - Lubin School of Business

    Business/Corporate Communications

    2008 — 2011

Skills

  • Publicity
  • Social Networking
  • Social Media Marketing
  • Social Media
  • Fashion
  • Public Relations
  • Media Relations
  • Styling
  • Event Planning
  • Marketing Communications
  • Facebook
  • Press Releases
  • Event Management
  • Blogging
  • Cision

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John Averill — Senior Us Communications Lead at Depop in Brooklyn, NY, US | Unifers