John Averill
Senior US Communications Lead, Depop
- Role
- Senior Us Communications Lead at Depop
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About John Averill
Proven track record partnering with key market leaders to improve brand awareness through strategic thinking and execution of robust marketing plans. Demonstrated ability to seamlessly develop and communicate compelling brand messages and angles to fit media categories, platforms, and editor writer preferences, as per required needs. Known for identifying and analyzing market exposure and revenue generating opportunities for overall business expansion. Recognized ability to provide leadership support to develop, define, and implement effective plans, as well as influence market trends to accomplish business objectives.• Development and implementation of quarterly and annual media campaigns and strategies with measurable ROI and cross over multi-promotional platforms. • Conceptualization and execution of events and initiatives designed to support brand or personality objectives.• Qualitative brand placements and CEO/Brand Ambassador profiles. • Lead development of press strategy and timelines surrounding product collaborations, events, partnerships, and store openings in an effort to build awareness, drive traffic and grow business. • Ability to identify and secure partnerships and collaborations with interesting, newsworthy brands. • Outstanding professional and creative writing skills including brand strategies, press releases, creative brand stories, talking points, and media alerts.• Well versed in curating and directing influential social media campaigns. • Incredible leadership and team building skills having sat on steering committees of may press agencies and managing teams of 6+ individuals. • Management of several brand and departmental budgets.• Member of company leadership and steering committee boards.
Experience
Senior Us Communications Lead
Mar 2024 — Present · New York, NY, US
Education
Pace University - Lubin School of Business
Business/Corporate Communications
2008 — 2011
Skills
- Publicity
- Social Networking
- Social Media Marketing
- Social Media
- Fashion
- Public Relations
- Media Relations
- Styling
- Event Planning
- Marketing Communications
- Press Releases
- Event Management
- Blogging
- Cision
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