John Hipsher

About John Hipsher

I am a marketing professional with over a decade of experience in driving brand growth, developing innovative strategies, and fostering meaningful partnerships. My passion lies in creating impactful marketing campaigns that not only increase market share but also resonate deeply with audiences. Whether it’s launching new brands, leading cross-functional teams, or navigating complex B2B, D2C, and OEM channels, I bring creativity, strategic thinking, and data-driven decision-making to the table.In my role as Marketing Manager at YakAttack, I led the charge on building robust product strategies by analyzing sales data, customer feedback, and market trends. My ability to create and execute multi-channel marketing campaigns helped grow sales across diverse outlets. At Bonafide Kayaks, I spearheaded the marketing efforts for a brand-new product line, transforming it into one of the fastest-growing names in the paddlesports industry. I’ve also built ambassador and pro-team programs that amplified brand visibility and drove consumer trust—skills that continue to set me apart as a marketing leader.Key accomplishments include:Brand Growth Expertise: Successfully launched and scaled brands by combining creative storytelling with strategic product placement and partnerships.Customer-Centric Development: Designed marketing strategies rooted in customer insights, ensuring alignment with evolving market demands.Data-Driven Success: Leveraged analytics to identify opportunities, refine strategies, and achieve measurable growth.Team Leadership: Mentored and guided sales and marketing teams, fostering collaboration and driving performance.My expertise spans ambassador marketing, brand strategy, product development, and social media marketing. Additionally, I have a strong track record of building and nurturing strategic partnerships that have led to enhanced visibility, stronger customer relationships, and increased profitability.Outside of work, my passion for the outdoors fuels my creativity and drive. I’m an Eagle Scout, a hiker, skier, paddlesports/fishing enthusiast, and an avid photographer who thrives on adventure travel and exploring new challenges. These hobbies have shaped my ability to think critically, adapt quickly, and remain calm under pressure.Proficient with:Adobe Suite, Amazon Seller Central, Big Commerce, Canva, Facebook, Google Analytics, Hootsuite, Instagram, Locally, Mailchimp, Meta Business Suite, Microsoft Suite, Slack, TikTok, TrackStreet, Trello, WooCommerce, Yotpo Loyalty/Reviews/UGC, YouTube.

Experience

1. Marketing Manager

   Icarus Medical

   Jan 2025 — Present · Charlottesville, VA, US

Education

• Longwood University

  Master of Business Administration - MBA

• East Tennessee State University

  B.B.A, Marketing Management

  2007 — 2011

Skills

• Inventory Management
• Budgets
• Sales Management
• Retail
• B2b
• Email Marketing
• Windows & Mac Operating Systems
• Microsoft Word
• Facebook
• Adobe Creative Suite
• Customer Service
• Visual Merchandising
• Social Media
• Marketing Research
• Management
• Warehouse Management
• Sales
• Online Advertising
• Leadership
• Advertising
• Marketing
• Online Marketing
• Social Media Marketing
• Trade Shows
• Microsoft Excel
• Powerpoint
• Access
• Window Displays
• Marketing Strategy
• Strategic Planning