Johann J Gwimm
Product Development and Marketing Manager at MAGNIFIQUE
- Role
- Product Development and Marketing Manager at Wallbeyond International
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Johann J Gwimm
Experienced industrial product development specialist with a strong passion for…
Experience
Product Development and Marketing Manager
Aug 2018 — Present · La Puente, CA, US
Collaborate with internal R&D and manufacturing to develop new appliance products for SharkNinja and Crockpot,home accessories, and small furniture overseeing project management for product launches atTarget and Michael\'s for the U.S. market- Collaborate with the CEO on strategic decisions regarding new product development and U.S. market expansion- Lead new product development initiatives from concept to market launch, maintainingcommunication with the headquarters- Work closely with engineers to create prototypes for mass-produced electronics and home decor items,successfully launching them in the U.S. market- Conduct extensive market research on consumer trends, market conditions, and competitor data to identifymarket positioning, optimal pricing, target buyers, sales volume, and packaging design- Manage data on sales volume, manufacturing cost, pricing, and inventory in Excel spreadsheets- Produce comprehensive product presentation materials outlining design, specifications, and competitive positioning- Develop and provide communication on product guide and specifications to digital sales and marketing team,ensuring their seamless integration into advertising materials- Manage press releases, advertising, trade show graphics, and marketing campaigns, ensuring brand consistency- Coordinate and participate in global exhibitions, presenting to top executives at product development meetings- Supervise the allocation of the marketing budget, ensuring efficient spending across various campaigns and channels- Overseas digital marketing initiatives, including Search Engine Optimization (SEO), email, and social media campaigns- Measure and report the performance of marketing campaigns, offering recommendations for improvement- Provide leadership and mentorship to the design, sales operations, and marketing team,fostering professional growth and innovation
Education
Academy of Art University
In MA
ArtCenter College of Design
Bachelor's degree
Interior Designers Institute
Certificate of Interior Design
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