Johannes Larcher

About Johannes Larcher

Global media and technology executive with a record of success in building, scaling, and transforming digital businesses.Most recently, I served as CEO of publicly traded audiobook streaming and publishing company Storytel AB, where I led the group’s turnaround and return to sustained growth and profitability. Earlier, I was part of the leadership teams behind some of the world’s most consequential streaming platforms, including Hulu, HBO Max / WarnerMedia, and Shahid / MBC Group.I’ve founded, scaled, and successfully exited startups, and served as a strategic advisor to leading firms in technology, media, telecom, and private equity. Early in my career, I was part of the pioneering team at Overture that developed the paid search advertising model, and led its global rollout.I combine strategic excellence, commercial rigor and a pragmatic bias for action. I thrive on partnering with boards, investors, and leadership teams to drive growth, manage disruption, unlock value, and scale innovation globally.Most of all, I take pride in enabling others to succeed. I believe in creating impact through collaboration and empathetic leadership — and value assists provided as much as points scored.

Experience

1. Strategic Advisor

   Rsl Collective

   Jan 2025 — Present

   I support the founders and Co-CEOs of the RSL Collective, a nonprofit building a fair and sustainable content ecosystem for the AI era. RSL takes a model that has worked for more than a century in music and media, collective licensing, and brings it to the open web, giving publishers and creators a simple, scalable way to be compensated when AI uses their work.

Education

• University of Music and Performing Arts Vienna

  Master of Arts (M.A.), Theatre

  1986 — 1990

• The Wharton School

  MBA, Strategic Management

Skills

• Management
• Product Marketing
• SEO
• Corporate Development
• Social Media Marketing
• Mergers & Acquisitions
• Entrepreneurship
• Negotiation
• Online Marketing
• Saas
• Internationalization
• Leadership
• Online Advertising
• Mobile Devices
• Business Development
• Digital Marketing
• Management Consulting
• Digital Media
• Strategic Partnerships
• Product Development
• Product Management
• Sales
• Analytics
• Business Strategy
• Strategy
• E-Commerce
• P&L Management
• Mergers
• Start-Ups