Johannes Liebenberg
Senior Business Development Manager @DFI Piling
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WORK HISTORY
Senior Business Development Manager @DFI Piling
Calgary, AB, CA
Member, Senior Leadership Team• Lead integrated Marketing, Business Development, and Communications functions, executing corporate growth strategy and expanding enterprise footprint across priority markets.• Led a team that grew U.S. backlog from ~$1.15M to ~$8.4M through disciplined early-stage positioning, client engagement strategy, and brand establishment• Co-developed territorial expansion business case and executed pre-launch growth initiatives, ensuring brand awareness, bid eligibility, and reduced revenue risk• Provided strategic mentorship for Brazil market strategy, aligning capital deployment and commercialization readiness• Serve as executive liaison with First Nations partners, ensuring strategic alignment, strengthened cultural awareness, and operational visibility across regions• Lead and mentor a high-performing, lean commercial team delivering multi-channel campaigns and enterprise growth initiatives
EDUCATION
University of South Africa/Universiteit van Suid-Afrika
Practical Project Management
Canadian Management Centre
Fundamentals of Finance and Accounting for Non-Financial Managers
O
Diploma, Civil Engineering (IQAS)
ABOUT JOHANNES LIEBENBERG
Dynamic growth executive with leadership experience spanning Business Development, Sales, Marketing, and Communications across Construction, Industrial, Infrastructure, and Energy sectors.I translate corporate vision into disciplined commercial execution by designing repeatable growth systems that integrate market intelligence, cross-functional alignment, and operational readiness.My focus is scalable revenue expansion that strengthens brand equity and builds long-term enterprise value.I operate at the intersection of strategy and execution, influencing early-stage market positioning, enabling new market entry, and aligning capital, talent, and client engagement pipelines to unlock durable growth.• Led U.S. backlog expansion 7x within two years through disciplined positioning, early-stage influence, and brand establishment• Co-developed territorial expansion strategy for a new U.S. market, mitigating revenue, workforce, and brand risk pre-launch• Provided executive guidance on international market entry strategy, strengthening capital deployment focus and commercialization readiness• Serve as executive liaison in Indigenous partnerships, aligning commercial strategy with operational accountability• Built and lead integrated Marketing, Business Development, and Communications functions delivering enterprise-level growth outcomesI thrive in complex, evolving environments where clarity, accountability, and collaboration are required to scale growth responsibly and sustainably.Available to discuss new opportunities in the Greater Calgary area or remote. Please contact me at j••••••••@gmail.com.
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