Johanna Reyes

About Johanna Reyes

I embarked on my career as a Business Analyst, focused on optimizing sales and operational efficiency through data insights. I soon ventured into data visualization, making complex findings accessible.My passion for data led me to become a Data Scientist, crafting predictive models for sales and marketing. Combining my marketing knowledge, I evolved into a Data-Driven Marketing Strategist, blending creativity with data-driven precision.Today, I lead marketing teams, championing data-driven decisions to unlock business potential and exceed revenue goals. I\'m an award-winning executive known for propelling Fortune 500 companies to growth through data-driven strategies. With global expertise spanning marketing, sales, product, analytics, AI, and more in both private and public sectors, I consistently deliver results.Specialties: Leadership in Marketing, Growth Marketing, Segment Marketing, Product Marketing, Strategic Marketing, Marketing Analytics, Statistical Marketing, Digital Marketing, AI/ML, Data Science for Marketing, Data Visualization, SEO (Search Engine Optimization), Sales and Marketing Alignment, Data Analytics, ABM (Account-Based Marketing), Customer Journey Mapping, Customer Retention Strategies, Churn Reduction, Competitive Research/Analysis, Pricing Strategies, Online Advertising, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Marketing Automation, Brand Management, Public Relations (PR), Market Research, Customer Segmentation, CRM (Customer Relationship Management), Marketing Campaign Optimization, Event Marketing, Video Marketing, B2B Marketing, B2B2C Marketing, Inbound/Outbound Marketing, Partner Marketing, User Experience (UX) Design in Marketing, Conversion Rate Optimization (CRO), Content Strategy, Social Media Advertising, Marketing Metrics and KPIs, Brand Positioning, Customer Acquisition, Marketing Technology (MarTech), Marketing Communications, and Ethical Marketing Practices.

Experience

1. Director of Workplace Data Intelligence

   Linkedin

   Jan 2026 — Present

Education

• University of Iowa

  BS, Psych and Soc minor in Stats

• Art Institute of Phoenix

  Interactive Media and Web Design

• Roosevelt University

  MBA, Marketing and IT

Skills

• Digital Marketing
• Email Marketing
• Product Marketing
• Interactive Marketing
• Software
• Data Analysis
• Promotions
• Business Analysis
• Tableau
• Power Bi
• Strategic Consulting
• Marketing Analytics
• Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Statistics
• Product Development
• Direct Marketing
• Online Marketing Analysis
• Sql
• Online Advertising
• Online Marketing