Johanna Charpentier
Group Marketing Manager @Ayming
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WORK HISTORY
Group Marketing Manager @Ayming
Paris, FR
Refonte de 14 sites web (budget de 300 €), en pilotant la stratégie, l’UX, le SEO et l’exécution avec les équipes globales et locales.• Supervision du partenariat avec l’agence web pour garantir la scalabilité, la performance et le support continu.• Product owner de Pardot et Marketing Cloud, en charge de l’automatisation et de l’adoption du CRM.• Pilotage de projets transverses avec les équipes Sales, RH, Juridique, IT et le Comex.• Formation et accompagnement de 14 équipes marketing; alignement des campagnes et stratégies à l’international.• Standardisation des processus, outils et workflows pour accroître l’efficacité.• Promotion et déploiement d’outils IA pour optimiser la personnalisation, l’analyse et la productivité.
EDUCATION
San Diego State University
Master of Business Administration (MBA), Business management/consulting
Edinburgh Napier University
Bachelor's Degree, (Hons) Business Administration
Université Paris 13
Bachelor's Degree, Economics and Finance
SKILLS
ABOUT JOHANNA CHARPENTIER
Marketing leader with 10 years of experience (B2B, B2C), including 8 years building and leading teams. Recognized for resilience, technical expertise, and hands-on execution across all areas of digital marketing. Native French speaker, fluent in English, based in Paris.Leadership skills: Project management, team leadership, GTM planning, cross-functional collaboration, process optimization, international campaigns, AI tools for marketing segmentation & workflow efficiency.Technical skills: HubSpot Marketing Hub, Pardot, CRO, SEO/GSO, SEM/PPC (Google, LinkedIn, Facebook), funnel optimization, Adobe Suite for design & video, HTML/CSSHobbies: dance, gaming, fantasy books, meditation, motorbiking
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