Johanna Marie Candelario

Head of Growth Marketing @Pearl Talent

NY, US

Spearheaded top of funnel initiatives that enhanced customer acquisition efficiency and maximized marketing ROI by increasing lead generation by 108% in the span of 3 months, boosting company and founder brand awareness, and building a predictable pipeline of qualified leads.Built and led a team of 4 sales and marketing leads and 10 growth associates, driving scalable lead generation and brand growth through a multi-channel strategy—combining cold outbound, SEO, email marketing, community engagement, guerrilla marketing, event management, and paid ads—to solve inconsistent lead flow.Designed and launched Pearl Talent’s internship program, now adopted by 4 departments, enhancing talent development and operational efficiency across the organization.

Providence University

Summer Exchange Program, Mandarin Studies

Rennes School of Business

Exchange Level 3, Marketing

Miriam College

High School Diploma

Ateneo de Manila University

Bachelor of Science - BS, Information Technology and Entrepreneurship