Johann Schoenfeld
Senior Marketing Manager, Consumer Services & Ecosystem @Western Union
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WORK HISTORY
Senior Marketing Manager, Consumer Services & Ecosystem @Western Union
Denver, CO, US
Define and lead end-to-end marketing strategy for Core Brand and Marketing Services across the US, aligned to business objectives, regional scope, and short, mid, and long-term growth.• Lead cross-functional teams and external partners across Business, Product, and Marketing with clear governance, prioritization, and accountability to deliver on-brief, on-time, and on-budget at scale.• Partner with strategic clients and stakeholders to translate product scope, requirements, budget, and performance goals into actionable creative strategy, clear briefs, and integrated multi-channel campaigns.• Act as the strategic link between market, customers, and internal teams, defining product value, driving adoption, and enabling revenue growth across Retail, Digital, and Services segments.• Define end-to-end SOPs from MVP concepting through production, rollout, optimization, and go-to-market, using data-driven insights to identify marketing and business opportunities.• Drive enterprise-wide alignment across marketing, product, creative, media, and operations to deliver integrated, insight-led campaigns with measurable impact.• Leverage historical, seasonal, and cultural insights to optimize multi-channel reach and brand positioning across diverse audiences.• Establish campaign thru-lines and orchestrate influencer, partnerships, PR, social, media, CRM, and channel marketing for unified activation.• Ensure global and regional compliance by partnering with Legal, Brand, Pricing, and Design to standardize policies and processes.• Influence senior leadership and C-suite through clear insights, recommendations, and tradeoff management.• Own budget planning, resource allocation, and performance optimization, partnering with creative leadership to elevate brand and product storytelling.
EDUCATION
Universidad Latina de Costa Rica
Bachiller en Periodismo
ADEN University
Master's degree - Summa cum laude, Marketing and Sales Management
Universidad ESAN
Diplomado Internacional, Comunicación Interna
ABOUT JOHANN SCHOENFELD
Marketing Director with 12+ years of experience leading integrated brand, product, and performance marketing for multinational organizations across the U.S, LATAM, and the Caribbean, aligning marketing strategies with business goals through a data-driven approach and rigorous pre- and post-campaign analysis to measure impact. Expert at translating complex objectives into high-impact, multi-channel, go-to-market strategies across digital, social, retail, CRM, partnerships, PR, and performance, while adapting global frameworks to diverse regional markets and evolving business needs. Proven leader in developing high-performing teams and driving growth for complex, high-priority products, influencing senior executives through a blend of creative vision, analytics, and sharp prioritization focused on maximum business impact.
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