Johana M. Caba
Public Information Officer @Essex County
Signup · Get unlimited contacts
WORK HISTORY
Public Information Officer @Essex County
NJ, US
Media Relations- Act as liaison between the county and the media, responding to inquiries and facilitating accurate, timely information- Draft press releases, statements, and media advisories to inform the public and ensure consistent messaging- Organize and coordinate media interviews, briefings, and press conferences with county officials- Created social media guidelines and procedures for all departments to implement in their social media- Developed market research and social media strategy for departments.Crisis Management- Provide accurate, rapid updates to media and the public during crises to ensure public safety and maintain trust.Social Media Management- Oversee the county’s social media channels, creating and scheduling content that informs, engages, and serves the community- Monitor social media activity to address public concerns, respond to questions, and provide accurate information- Use analytics to measure social media impact, adapting strategies to improve engagement and reach.Event Planning and Execution- Organize public events, press conferences, and community outreach initiatives to enhance county engagement- Coordinate logistics, develop messaging, and manage event promotion to ensure smooth execution and maximum public participation- Work with various departments and community partners to plan events that align with the county’s strategic goals.Public Relations- Build and maintain positive relationships with community leaders, organizations, and the public to strengthen county image- Develop and execute communication strategies that highlight county programs, initiatives, and achievements- Designing new website layout and copywriting for departments including County Executive.
EDUCATION
Fitchburg State University
Master of Business Administration - MBA, Marketing
William Paterson University of New Jersey
Master of Arts - MA, Digital and Strategic Communication
William Paterson University of New Jersey
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
ABOUT JOHANA M. CABA
Accomplished Integrated Marketing Communications professional with 8+ years in the field and extensive experience in developing and executing multi-year organizational marketing and communications strategies. She holds a Master of Arts in Professional Communication with a concentration in Digital and Strategic Communication.A first-generation Latina with a passion for creating innovative and strategic content that is creative and brand focused. I am a dedicated and determined individual focused on growing, learning, and succeeding in a digital world.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.