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Current company Reelup
Embedded Software Products · 16 employees · Founded 2022 · Croydon, United Kingdom
ReelUp is the world’s leading shoppable video platform for DTC and eCommerce brands — and the only platform powering over live shoppable videos across global brands including Dot & Key, Dove, TRESemmé, and Moroccanoil. We help brands transform product videos into high-converting storefronts that live on your website, mobile app, emails, and more — with instant product tagging, variant selection, and checkout directly inside the video. No redirects. No friction. Just conversions. Whether it’s influencer content, UGC, or Instagram Reels, ReelUp makes it easy to import, tag, and launch fully shoppable experiences in minutes. Key features: 250K+ active shoppable videos (largest in the world) Mobile-first video widgets that don’t slow down your site Import from Instagram & TikTok (by handle or link) Multi-product tagging and direct checkout Google-indexed video landing pages AI-generated product videos & UGC Seamless Shopify integration Join the next wave of eCommerce.