Johanna Gersch
Head of Brand & Creative @Spread Group
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WORK HISTORY
Head of Brand & Creative @Spread Group
Berlin, DE
EDUCATION
City Tech, CUNY
Associate of Arts - AA, Art & Advertising Design
Universidad de las Américas Puebla
Bachelor of Arts (B.A.), Information Design
SKILLS
ABOUT JOHANNA GERSCH
I\'m a Brand & Creative Lead with 12+ years of experience shaping lifestyle, e-commerce, and consumer brands, from fast-growing startups to established market leaders. I’ve helped build and scale in-house creative departments across multiple markets, and led international campaigns with top-tier agency partners. My expertise spans storytelling, design, and brand strategy, always rooted in a strong creative vision and collaborative leadership.Currently Head of Brand & Creative at Spreadshirt, I lead a multidisciplinary team across brand strategy, campaigns, creative direction, marketing design, copywriting, and social media. Core strengths include:• Strategic brand building and standout positioning• Insight-driven creative direction and concept development• Content strategy and tone of voice development across channels• Small-scale activations to large multi-market campaigns across digital, social, TV & OOH• Results-oriented approach across brand, business KPIs and design-led thinkingI\'m passionate about building brands that connect emotionally and visually, while delivering measurable business impact.Shaped by life between New York, Mexico City, and Berlin, I bring a global mindset and a strong appreciation for culture, design, tech, fashion, beauty, and visual storytelling. I’m especially drawn to brands that celebrate interior aesthetics, culinary culture, and the beauty of everyday life.
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