Jo Fitzgibbon
Director of Creative Operations @Sparkloft Media
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WORK HISTORY
Director of Creative Operations @Sparkloft Media
Portland, OR, US
Sparkloft Media is a dynamic creative agency distinguished by its expertise in cultivating meaningful brand connections. Our strategic prowess revolves around an intimate knowledge of diverse audiences, allowing us to craft experiences that transcend traditional content creation. Our commitment extends beyond meeting client needs—we exceed expectations, delivering impactful experiences that resonate across industries.As the Director of Creative Operations, I set the vision and strategy for our creative operations function, ensuring the smooth and efficient execution of innovative projects aligned with our business objectives. Working closely with the Executive Creative Director and other department heads, I establish and implement resources, processes, tools, and metrics that support both our current and future needs. My role is pivotal in developing a culture that values operational excellence, data-driven decisions, and continuous improvement, ensuring the consistency and quality of our work at every touchpoint. By fostering strong cross-functional collaboration, streamlining workflows, and optimizing resource allocation, I aim to drive efficiency and effectiveness within the creative department.
EDUCATION
School of the Art Institute of Chicago
Early College Program, Interior Architecture
Cornish College of the Arts
Bachelor of Fine Arts (BFA), Motion Design
SKILLS
ABOUT JO FITZGIBBON
As a Director of Creative Operations, I bring a strategic vision of operational excellence to creative processes, ensuring the efficient execution of innovative projects that align with our business objectives. My experience as a Creative Director has equipped me with a robust skill set in crafting impactful digital marketing campaigns within the Consumer Packaged Goods (CPG) industry. This includes expertise in broadcast commercial advertising, eRetail and eCommerce initiatives, PR placements, social media campaigns, CGI creative projects, personalized marketing, voice activations, and in-store point-of-sale and experiential marketing.With a comprehensive background in content strategy, conceptual design, digital campaign development, photo/video production, web design, UX/UI, creative strategy, new brand development, process improvement, and change management, I excel in understanding a variety of creative processes. Let\'s connect to explore opportunities for innovative creative solutions and operational excellence.
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