Joffre Lester
Experiential Marketing | Demand Generation | Brand Activation | FMM
- Role
- Experiential Marketing Director at Jolt Experiential
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Joffre Lester
Nearly two decades of connecting brands with consumers through culture-driven IRL activations and creative client experiences. Most of those years have been spent driving fan engagement, building brand recognition, and fueling sales pipelines. Along this ride I’ve worn a lot of hats: creative director, live events producer, field marketing manager, marketing consultant, photographer, business owner, OnlyFans body double (long story) and most recently… an AI ad developer. Each role gave me a new lens on how to translate client needs into solutions, lead cross-functional teams, and craft experiences that actually stick with people.What drives me- ROI that you can see and feel- Building connections that turn into trust- Innovative ideas that others call “impossible”- Powerful human moments that bring happy tears
Experience
Experiential Marketing Director
Jan 2024 — Present · Atlanta, GA, US
Lead end-to-end production of mid-sized to large-scale experiential programs, conferences, executive events, and branded experiences. Own run-of-show development, rehearsals, and live production while overseeing producers, vendors, venues, and technical partners. Manage campaign budgets, estimates, reconciliation, and profitability while maintaining on-time, on-budget delivery. Serve as senior on-site lead, proactively resolving issues and ensuring stakeholder satisfaction- Led multi-market sampling tours delivering product trials weekly, directly influencing retail demand, repeat purchase behavior, and local store performance- Designed end-to-end field execution strategy linking sampling, on-site data capture, and retail follow-up, translating live consumer engagement into post-activation retail lift- Created a live event series that transformed a restaurant into a destination property, 2x’ing foot traffic and generating a 40% lift in food and beverage revenue without additional paid media- Built experiential programming that converted social traffic into in-venue spend, leveraging music, talent curation, and timing strategy to extend dwell time and maximize per-guest revenue.
Education
Alabama State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2003 — 2009
American InterContinental University
MBA, Entertainment Management
2010 — 2011
Skills
- Editing
- Brand Management
- Research
- Entertainment
- Television
- Public Speaking
- Coaching
- Marketing
- Social Media Marketing
- Event Planning
- Brand Development
- Management
- Publicity
- Social Networking
- Crm
- Strategy
- Strategic Planning
- Business Development
- Customer Service
- Event Management
- Entertainment Management
- Strategic Communications
- Press Releases
- Video Production
- Social Media
- Public Relations
- Media Relations
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