Joey Skatell

About Joey Skatell

As a passionate entrepreneur and digital marketing leader, I’ve spent the last two decades at the forefront of media, marketing, and revenue operations—managing hundreds of millions in ad spend, launching high-impact campaigns, and driving measurable growth.Currently, as the Co-Founder and Chief Revenue Officer at Topline, I lead a dynamic team dedicated to empowering professionals with cutting-edge tools that streamline operations, increase visibility, and create a meritocratic space where the best talent wins. My mission is simple: to bridge the gap between opportunity and expertise, ensuring professionals can stand out and scale their impact.Prior to Topline, I was the Director of Marketing at Madwire, where I led a team of 45 marketing professionals, overseeing large-scale digital campaigns and strategy development. In this role, I drove significant revenue growth by optimizing marketing operations, refining ad strategies, and developing scalable frameworks that helped businesses thrive.I’ve also spearheaded digital marketing initiatives across multiple industries, thriving as the VP of Global Wine Alliance, President of JAS Marketing, and Digital Director of Mantooth Marketing. From executing holistic campaigns to leading high-value sales and brokering teams in multi-million-dollar contracts across domestic and international markets, I’ve always focused on data-driven marketing that delivers real results. Additionally, I championed Digital Marketing Automation, optimizing workflows to enhance efficiency and reduce costs.Beyond marketing and revenue growth, my passion lies in building and managing relationships. As an effective communicator and mobilizer, I have leveraged these skills to foster high-performing teams, cultivate strategic partnerships, and engage diverse audiences. Whether leading teams at Marketing 360, advising businesses at Mission 8, or driving visibility for professionals at Topline, my goal remains the same: to combine smart marketing with scalable systems that unlock human potential and drive real results.If you\'re looking to connect on digital marketing, business strategy, entrepreneurship, or revenue growth, let’s talk.Specialties: Digital Marketing | Revenue Growth | Strategic Planning | Entrepreneurship | Brand Development | Leadership | Business Development | Product Launch | Marketing Automation | Stakeholder & Client Relations | International Trade

Experience

1. Co-founder & CRO

   Topline

   Nov 2023 — Present

   Topline® is dedicated to empowering skilled professionals to stand out in a competitive landscape. With over 700 million global professional profiles, we are building the world\'s largest public search engine for professionals. In my role as CRO, I am committed to driving growth, enhancing customer engagement, and maximizing profitability, ensuring that Topline® remains at the forefront of connecting professionals with opportunities that match their expertise.

Education

• Auburn University

  ENFB, Entrepreneurship

  2002 — 2007

• Full Sail University

  Master’s Degree, Entertainment Business

  2007 — 2008

Skills

• International Trade
• New Media
• Entrepreneurship
• Sem
• Digital Media
• Social Media
• Online Marketing
• Online Advertising
• Video
• Web Marketing
• Business Development
• Digital Marketing
• Social Media Marketing
• Entrepreneur
• Social Networking
• Public Relations
• Wine Business Marketing
• Start-Ups
• Blogging
• Wine Procurement
• Marketing Strategy
• Wine Business
• Leadership
• Advertising
• Web Design
• Import/Export