Joey Muller
Founder • AI Strategist • Paid Media Expert • Passionate Builder • 15+ Years in Ad Ops & Agency Ops
- Role
- Co-founder at Sum Digital
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Joey Muller
There is a lot of digital noise out there.And a lot of people are yelling their opinions.Who are these people? Where did they come from?How long have these folks been doing what they say they do?Do they have 15+ years of agency experience?Do they have glowing client testimonials?Have they truly transformed brands?As a leader, you are building something great. You collaborate with smart folks and you hire top talent.Yet, when it comes to- Scaling digital advertising- Trusting your data and reporting- Staying on top of the latest platform features- Building a relationship that feels more like a true partnershipYou find- The partnership you were promised fades into oblivion- It takes tremendous dedication to unlock scale- Reporting can often be convoluted- Things change too quicklyThe solution?Transform your brand’s sales through strategic Ecommerce Transformation.That is our expertise.Our services encompass- Crafting winning ad campaigns- Tailoring your creative for ROI and scale- Strategically improving your overall business- Data analytics and reporting to back it all upOur story is one of transformation, dedication, and success, driven by a passion for revolutionizing ecommerce advertising.Are you serious about transforming your ecommerce brand into something much bigger? To witness a growth story that you once thought impossible? Reach out to me. Let\'s write your success story together.
Experience
Co-founder
Sep 2011 — Present
Sum Digital takes innovative companies to the next level. Since 2005, clients have challenged us to hit acquisition targets across many vertical markets, including e-commerce, consumer software, consumer subscription services, SaaS, B2B lead-generation, early education, healthcare, financial and legal services and more.As user acquisition specialists we find the right mix of channels for social, search, display, video and mobile. Clients choose us because we think like business owners and serve as a true extension of their team.Client experience includes Lyft, Upwork, Tatcha Beauty, Rocksbox, PLAE, Little Passports, Petalura, and many others.
Education
Johannes Gutenberg University Mainz
Foreign language study abroad
1992 — 1992
Dartmouth College
BA, Cognitive Psychology
1991 — 1995
Skills
- Product Marketing
- Integrated Marketing
- Paid Search Strategy
- Display Advertising
- E-Commerce
- Paid Search Campaigns
- Facebook Marketing
- Marketing Management
- Google Adwords
- Sem
- Product Management
- Mobile Marketing
- Landing Page Optimization
- Online Advertising
- Ppc
- Mobile Advertising
- Interactive Marketing
- Conversion Optimization
- Google Analytics
- Web Development
- Online Marketing
- A/B Testing
- Digital Media
- Analytics
- Marketing Strategy
- Lead Generation
- Search Advertising
- Start-Ups
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