Joey Larrinaga
CRM Lead at Spotify
- Role
- Crm Lead at Spotify
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joey Larrinaga
My professional journey has been shaped by a diverse amalgamation of humanities and technology, from deep dives into historical texts to the creation of custom-coded computer programs. Fast forward many years, and here I am, donning the hat of a technical marketer, armed with a passion for the blend of arts and sciences. I\'ve traded parchment for pixels but remain steadfast in infusing the magic of storytelling into the world of all things Customer Relationship Management.As a dynamic CRM marketing professional, I stand proud with a track record of spearheading impactful strategies to foster user engagement. With a career spanning across high-profile organizations such as Spotify, Squarespace, Memorial Sloan Kettering Cancer Center, and the Federal Deposit Insurance Corporation, I have honed my expertise in cultivating user-first lifecycles, constructing robust reporting frameworks, and implementing scalable MarTech stacks.At Spotify, I currently lead a high-performing team as the CRM Lead for Podcast Creator Marketing, translating our creator-first vision into tangible outcomes. I drive conversion through off- and on-platform channels, from email and mobile push notifications to in-product messaging. We\'ve achieved remarkable growth through personalization of our communications, meeting creators where they’re at in their long-term journey with Spotify. I thrive in dynamic environments that demand strategic thinking, innovative problem-solving, and cross-functional collaboration. Leveraging data-driven insights, I am passionate about creating customer-centric experiences that help users and drive measurable business outcomes. I love talking all things CRM so let\'s connect and explore ways to innovate, strategize, and drive meaningful impact together!
Experience
Crm Lead
Sep 2022 — Present
Education
American University
Bachelor of Science (B.S.), Computer Science
2013 — 2015
University of Florida
Bachelor of Arts (B.A.), History
2008 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.