Joey Bouchard

About Joey Bouchard

Hi there! I am a versatile and results-driven professional with over 20 years of experience in visual design and art direction. I lead teams through complex and high-pressure situations with a strong history of mentoring and providing stable leadership during organizational changes, including layoffs and mergers. I am known for delivering high-quality creative solutions within tight budgets and aggressive timelines. My proven track record in SaaS/B2B marketing, publishing, and events focuses on driving brand success, building recognition, and generating leads. I excel at fostering positive, growth-oriented team environments and spearheading impactful brand storytelling.

Experience

1. Creative Director

   Medallia

   Sep 2022 — Present · Peekskill, NY, US

   Spearheaded creative direction for SaaS enterprise brand valued at over $1B, ensuring cohesive brand identity and distinct market positioning. Led diverse teams to successfully execute high-impact projects that aligned with strategic business goals. Crafted innovative brand strategies, delivering engaging narratives and optimizing user experiences across multiple channels. • Improved brand consistency and efficiency by creating and rolling out brand guidelines for Medallia, making processes easier for both internal and external teams.• Increased brand awareness by leading creative launch of Medallia’s EXP Now video platform, attracting over 50K unique visitors per month through effective teamwork.• Unified 6 acquired brands under one identity for Medallia, leading global team of 20+ and delivering rebranded assets on time and within budget. • Increased team productivity by 200% by introducing new processes and tools, while keeping projects on schedule and supporting team well-being. During this period, Medallia was acquired for $6.4B.

Education

• Rhode Island School of Design

  Bachelor of Fine Arts (BFA), Graphic Design

  1999 — 2002